Uprise · Breakdown for Maison Beast · Sept 30, 2026

Maison Beast, ComplexCon to Sold Out

Brand
Content
The gap + reasons
Wins + money moves
Scale
the gap
oct 3-4
after the con
winning reels
first sell-out
01Where you are right nowchecked sept 30
Big stage, strong brand. The drops just aren't selling out yet.
What's working
6.3K on InstagramA real following plus a real store
ComplexCon boothOct 3-4, Los Angeles
NYFW + a Tallinn storeRotermanni 18
Worlds, not merchDiplomats' Club, Saint Beasts United, Racing Collective
Selling out?
The gap · on your store today
Racing Collective bomber€239 · every size still in stock
Saint Beasts United F.C.All 25 size + piece options still in stock
Diplomats' ClubEvery size still in stock
not yet
Attention: yes.
Sell-through: not yet.
The bottleneckViews to money
02The brand is already builtyour words, not mine
Most brands can't answer these three. You already did.
Maison Beast
Who you are
"A cultural disturbance disguised as a fashion brand"
What wearing it says
Future-riche. Building business empires in the Notes app.
Who it's for
"The ones who lie on their LinkedIn profiles, curse excessively"
SoThe satire is your content engine
03ComplexCon weekendoct 3-4 · don't just sell, capture
Your biggest content day of the year.
Your booth
Film
Founder on cameraWhy Estonia, why LA, why now
B-roll of the cutsFabrics up close, on the rack
Try-onsReal customers in the pieces
Street interviews"Who here is future-riche?"
You leave with30 days of content + a list you own
Capture
QR at the boothScan to join the waitlist
Every buyerEmail + phone at checkout
Broadcast channel"Join for the next drop first"
Ask one question"What should we drop next?"
04After the Con, trial reel everything5 formats, your version
From 03Con footage
Future-riche skitsNotes-app empire energy, in Diplomats' Club
B-roll of the cutsThe Racing Collective bomber, up close
The world behind the dropWhy Saint Beasts United F.C. exists
Founder videoWoke up at 38: "if not now, when?"
Talk to the future-richeStraight to camera, to your exact buyer
RulePost all 5 as trial reels
Winners go to followers + get variations
Trial reels hit non-followers first. That's how you reach the US buyers who saw you at the Con.
05Views to money, the next dropthe part most brands miss
The attention is there. Give it a reason to be excited and a place to do it.
Trial reel views
Stories countdown
Broadcast channel
Waitlist from the booth
Limited, numbered drop
the future-riche come back every drop
A reason to be excited
Numbered pieces
The satire
The ComplexCon story
A place to do it
IG broadcast channel
Waitlist
Email + SMS
06Then scale with money
STEP 1
STEP 2
STEP 3
STEP 4
Content
Own the audience
Retention
Paid ads
5 formatsYour version, from frame 04
Trial reelsEvery week
Winning reelsBecome the first ads
Booth waitlistThe list you own
Broadcast channelTalk like insiders
EmailDrops + the story
SMSDrop day only
Retarget the US buyers from the Con with the reels that already won.
Maison Beast Breakdownby Uprise
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